Samset
December 17, 2025
Samset is a humanist serif text typeface of eight cuts. It is an attempt to rationalize geometric details while preserving the fluid movements of the hand. Originating as a brush exploration, it went through various iterations where redundant curves and nodes were omitted, resulting in a straightforward appearance with low contrast, asymmetrical serifs, sharp edges, and precise 90° stroke ends. The typeface originated as Blitz, my graduation typeface at Type West 2022 and and has evolved since then.